The Motel 6 road trip video launches to celebrate its 50th anniversary. To inaugurate this, the hotel chain takes viewers on a road trip that flies through each decade.
The short video starts off in a 50s setting with a family of four sitting in a vintage vehicle that rides along a mid west desert road. The car, along with the family, interchanges and transforms from one decade to the other. Throughout the reel, the car changes into a wagon, van and modern SUV. Viewers are able to see the clothing and style of each time period change, revealing hippy 70s to retro 80s and the current times.
The Motel 6 road trip video, created by King and Country, is a fun and quirky way to advertise, enablesing people to relate with flashing decades of fun.
Key Themes Behind This Trend
- Retro-themed Advertisements
- The Motel 6 road trip video showcases the potential for brands to engage audiences by engaging with nostalgic elements from different time periods.
- Interactive Storytelling
- The use of a transforming car and changing time periods in the Motel 6 road trip video demonstrates the potential for brands to create immersive and dynamic content that captures viewers' attention.
- Nostalgia Marketing
- The Motel 6 road trip video illustrates the effectiveness of leveraging nostalgia to build a connection with consumers and evoke positive emotions associated with specific time periods.
Where This Applies
- Hospitality and Travel
- The Motel 6 road trip video presents an opportunity for companies in the hospitality and travel industry to create engaging and nostalgic advertisements that resonate with customers.
- Automotive
- The transforming car featured in the Motel 6 road trip video highlights the potential for innovative marketing campaigns that incorporate automotive elements and showcase the evolution of vehicle design.
- Advertising and Marketing
- The Motel 6 road trip video exemplifies how brands can leverage captivating storytelling techniques to create memorable marketing campaigns and connect with their target audience.
