The 'Soft Times' Elle Canada editorial stars model Sarah Jordan. Sarah is captured by photographic duo Leda and St. Jacques in a shoot featured in the fashion publication's May 2012 issue.
Sporting a luxe wardrobe of prim and polished pastels, the model is a vision in clean-cut ensembles that are both light and airy. This striking shoot shines a spotlight on summer-ready styles. From fresh color hues to impeccably cut silhouettes, Sarah is a vision in luxe textures and sleek fabrications.
The model's clothes showcase sheer accents paired with solid structural garments. Clad in a pastel-infused wardrobe, accessories and makeup looks, Sarah is demure and elegant. This Elle Canada editorial highlights the season's hottest hues and daring beauty looks.
What Makes This Trend Stand Out
- Pastel Fashion
- Disruptive innovation opportunity: Create a sustainable and eco-friendly line of pastel clothing using natural dyes and organic fabrics.
- Sheer Accents
- Disruptive innovation opportunity: Develop a line of customizable and interchangeable sheer accessories that allow wearers to easily update their outfits.
- Daring Beauty Looks
- Disruptive innovation opportunity: Build an AI-powered virtual makeup app that allows users to try out bold and experimental beauty looks in real-time.
Sectors Adopting This
- Fashion and Apparel
- Disruptive innovation opportunity: Integrate smart fabrics into pastel fashion garments to create responsive, temperature-sensitive clothing.
- Accessories
- Disruptive innovation opportunity: Combine sustainable materials like recycled plastics with sheer accents to create unique and eco-friendly accessory pieces.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Develop a line of cruelty-free, vegan beauty products in bold and vibrant shades that cater to consumers seeking ethically-made cosmetics.
