The world of baking has gained much interest in recent years thanks in large part to the success of television shows like Wedding Cake Wars, Ace of Cakes, Cake Boss and Ultimate Cake Off. As consumers become more captivated by baking and creating their own sweet desserts, it's important that companies use the Cake Trend Report to track changes in this industry.
From effective marketing campaigns to incredibly eccentric creations, this report features some of the most innovative patterns in the cake industry that latch onto consumer interest. In the past year alone, there have a multitude of innovations, creations, ideas and products related to cakes, desserts and baking that influence industries such as art, fashion, food and entertainment.
Don't rely on gut instinct when it comes to tracking innovations in this industry. Use our consumer-based data to identify key changes, giving you the tools to trump the competition.
Why This Trend Is Growing
- Personalized Cakes
- With consumer interest in creating custom cakes on the rise, there is an opportunity for bakeries to offer personalized cake design services using technology like 3D printing.
- Vegan Cakes
- As more consumers adopt a vegan lifestyle, there is a growing demand for vegan cakes made with alternative ingredients like aquafaba and vegan cream cheese.
- Interactive Cakes
- With consumer interest in unique experiences, there is an opportunity to create interactive cakes that incorporate technology like projection mapping and augmented reality.
Industries Being Reshaped
- Food
- With innovations in personalized and vegan cakes, there is an opportunity for bakeries and food companies to cater to the growing demand for customized and healthier dessert options.
- Entertainment
- With interactive cake experiences that incorporate technology, there is an opportunity for event planners and entertainment companies to offer unique and engaging entertainment options for parties and events.
- Art
- With the rise of cake artistry and sculpting, there is an opportunity for artists and creatives to incorporate the cake medium in their work and create stunning edible art installations for events and exhibitions.
