The talented designers at the firm Jog Limited recently created sleek, minimalistic packaging for the company Provenance. Provenance offers high-end homewares out of recycle, reclaimed, or renewable materials for the environmentally conscious consumer.
Jog Limited decided to convey the company's unique story subtly through the packaging. In order to communicate Provenance's eco-friendly methods, each package declares what the product is as well as what the product was. The breakdown of materials used to create each item is clearly visible and proclaimed proudly. In order to keep with the mentality of the company, Jog Limited was careful to use 100% recycled materials when creating the packaging. The company also made sure to use minimal ink coverage and no foil blocking to ensure the packaging could be easily recycled.
Clever, eco-friendly and beautiful to boot, the Provenance packaging creates impact on the shelf, not on the environment.
Key Themes Behind This Trend
- Eco-friendly Packaging
- Opportunities for disruptive innovation in creating packaging that uses renewable, recycled materials and minimal ink coverage to ensure easy recycling.
- Transparent Supply Chain
- Opportunities for disruptive innovation in clearly declaring the breakdown of materials used in a product, emphasizing sustainable and eco-friendly practices.
- Minimalistic Design
- Opportunities for disruptive innovation in creating sleek and minimal packaging designs that convey a brand's unique story while keeping with eco-friendly principles.
Where This Applies
- Retail
- Opportunities for disruptive innovation in the retail industry by offering environmentally conscious products with eco-friendly packaging.
- Packaging
- Opportunities for disruptive innovation in the packaging industry by developing solutions using renewable materials and minimal ink coverage for easy recycling.
- Sustainable Living
- Opportunities for disruptive innovation in the sustainable living industry by providing high-end, eco-friendly homewares with transparent supply chains and minimalist packaging design.
