From gel manicures and neon polish to organic and water-based nail products, the world of experimental manicures and pedicures has never been so daring. Trend Hunter's Nail Polish Trend Report harnesses the power of the crowd, with 400 crowd-sourced examples of nail polish market research.
Elements of fashion, art and pop culture have found their way into the nail polish industry, with a flood of designer and celebrity-endorsed nail polish products, exemplified in our report's 42 PRO Trends. Such PRO Trends like Pop Beauty and Eclipsing Normal emphasize the impact of such cosmetic trends and their implications on the beauty and fashion markets as a whole.
If your brand seeks to stay ahead of the competition in the busy world of fashion and beauty, use our research to kick start creativity, inspiration and innovation on your team.
What Makes This Trend Stand Out
- Gel Manicures
- Opportunity for creating long-lasting and chip-resistant nail polish formulas.
- Neon Polish
- Innovative chance for developing vibrant and eye-catching nail colors.
- Organic and Water-based Nail Products
- Potential for creating eco-friendly and non-toxic nail polish options.
Sectors Adopting This
- Fashion
- Opportunity for collaborating with fashion brands to create nail polish collections that complement their seasonal styles.
- Beauty
- Chance for creating partnerships with beauty influencers to promote new nail polish trends and products.
- Cosmetics
- Opportunity for developing innovative nail polish formulas and packaging that align with current beauty trends.
