In light of better equipment, training and technique, the '100 Ways Augusta Changed to Make the Masters Harder' graph details how the green has been adjusted to make for a better playing experience.
Throughout history, lush plains were traded for Betgrass, narrowed tees and bunker fortified cuts of grass. This infographic outlines some of the changes that Augusta has made this year to stay relevant.
Though critics complain about how the course is unrecognizable in present day, others would argue that such evolution is necessary in order for the course to stay among the most grand and competitive in the world. The aim is for it to be challenging enough for someone to come along and, fittingly, master it.
What's Driving This Trend
- Better Equipment Innovations
- As equipment continues to advance in the sport of golf, there is an opportunity for disruptive innovation in developing new and improved technology for golf clubs and balls.
- Virtual Reality Training
- As golf training has always been largely on the golf course, there is an opportunity for disruptive innovation in creating virtual reality training programs for golfers, allowing them to practice in various conditions without needing access to the golf course.
- AI Course Management
- As golf courses continue to adapt and change, there is an opportunity for disruptive innovation in utilizing artificial intelligence to assist golfers in their course management, helping them navigate new obstacles and challenges.
Who This Affects Most
- Sports Equipment Industry
- The advancement of technology in golf creates an opportunity for disruptive innovation in the sports equipment industry, allowing companies to develop and market new products and innovations.
- Virtual Reality Industry
- The need for virtual reality training programs in the sport of golf represents an opportunity for disruptive innovation in the virtual reality industry, especially in the development of new and improved hardware and software.
- Artificial Intelligence Industry
- The assistance of AI in golf course management creates an opportunity for disruptive innovation in the artificial intelligence industry, especially in the development of new algorithms for navigating complex obstacles and challenges.
