This commercial titled 'Worst Breath in the World' was made by Tic Tac, and took a single person by surprise.
An unknowing target walked through an open square and a stranger approached and asked for directions. As the target began to speak, the stranger pretended to faint right at their feet. To the dismay of the target, everyone in the square also pretended to faint leaving the target shocked and confused. Then, a giant screen turned on and played a video of people all over the world fainting, including a basketball team and a radio station crew. After the video was done, one of the fainted people looked up and offered the target a Tic Tac. The target popped in a mint and all of a sudden everyone suddenly rose from the ground.
While flash mobs are becoming overused and taboo, this one managed to still hit the nail on the head because of its stellar execution.
Key Themes Behind This Trend
- Interactive Advertising
- Opportunity for businesses to engage consumers through unique and unexpected experiences like fainting flash mobs.
- Viral Marketing
- Creating memorable and shareable content, such as the 'Worst Breath in the World' commercial, can help businesses generate buzz and reach a wider audience.
- Surprise and Delight
- Surprising consumers with unexpected and entertaining experiences can leave a lasting impression and build brand loyalty.
Where This Applies
- Advertising and Marketing
- Innovative advertising tactics like fainting flash mobs can help businesses stand out in a crowded market and capture consumers' attention.
- Confectionery
- Candy and mint brands can explore unconventional advertising methods, like the Tic Tac campaign, to create memorable interactions with their target audience.
- Event Planning
- Event planners can adopt creative and interactive approaches, like organizing fainting flash mobs, to create buzz and engagement for their clients' events.
