The Beautiful and Bald Barbie Movement Moves Mattel to Action
Meghan Young — April 8, 2012 — Life-Stages
It is not every day that an online movement like the Beautiful and Bald Barbie inspires a mega corporation like Mattel to not only follow up on the fight for a more meaningful doll, but to actually create one. A Facebook page was put together earlier this year, challenging Mattel to design a doll that would "help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania," as well as for those who are having trouble coping with a mother, sister, friend or aunt experiencing hair loss.
Mattel responded despite having "a policy of not forwarding unsolicited product ideas to our design teams," stating that they will make a Beautiful and Bald Barbie. It will not be put on the market, but instead donated to children's hospitals and other charity outlets across the United States. The Barbie will come with wigs, hats, scarves and other accessories for the kids to play with.
Mattel responded despite having "a policy of not forwarding unsolicited product ideas to our design teams," stating that they will make a Beautiful and Bald Barbie. It will not be put on the market, but instead donated to children's hospitals and other charity outlets across the United States. The Barbie will come with wigs, hats, scarves and other accessories for the kids to play with.
Trend Themes
1. Beautiful and Bald Dolls - Creating dolls that represent diversity and support children facing hair loss brings a new level of inclusivity to the toy industry.
2. Online Movements Inspiring Corporate Action - The success of online movements, such as the Beautiful and Bald Barbie campaign, can serve as a catalyst for corporate giants to address social issues and drive positive change.
3. Charitable Donations for Social Impact - Donating dolls and other products to children's hospitals and charities not only brings joy to those in need but also showcases a company's commitment to making a difference in society.
Industry Implications
1. Toy Industry - The inclusion of dolls that provide representation for children experiencing hair loss opens up new market opportunities and promotes empathy and understanding.
2. Online Activism - Online movements have the power to influence companies to take action and address societal issues, highlighting the potential for social change through digital platforms.
3. Healthcare Industry - Collaborations between toy manufacturers and healthcare organizations can enhance the well-being and emotional support provided to children facing medical challenges.
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