The DURKL Spring 2012 collection is reminiscent of grad school culture with varsity-inspired structure and a youthful color palette. The series features a variation of street-savvy trousers, oxfords, crew necks and denim. The attention to detail set the apparel apart for the mass amounts of street brands out there. The Spring collection of denim is available in a sunny color swatch, with cherry and cobalt options. The denim is finished with a shoelace drawstring for extra swag. Also memorable is the two-toned dress shirt, and the slouchy fit of the work pant.
DURKL is an all-American streetwear brand, based in Washington, DC. The designers are heavily influenced by the lifestyle of the majestic city, mirroring the culture into the detailed design of the clothing. The company promises swag and sophistication.
What's Driving This Trend
- Collegiate-inspired Streetwear
- Opportunity for fashion brands to infuse classic collegiate style into modern streetwear designs.
- Attention to Detail Design
- Opportunity for fashion brands to differentiate from competitors through emphasis on intricate design elements.
- Personalized Color Palettes
- Opportunity for fashion brands to offer customizable color options to appeal to individualistic consumers.
Who This Affects Most
- Fashion Industry
- Opportunity for fashion industry to incorporate classic collegiate style and unique design details into their apparel lines.
- Streetwear Industry
- Opportunity for streetwear industry to add polished and sophisticated elements to their brand identities.
- Retail Industry
- Opportunity for retail industry to offer personalized color options and unique design features to attract young, style-conscious consumers.
