The ADenim SS 2012 look book is a sweaty sandy look into the lifestyle of the Adenim man. The editorial features models decked out in eastern hippie attire and gorgeous denim. The look is casual and wearable, but undeniably stylish and forward thinking. The denim line boasts great detail, such as button flies with different buttons.
ADenim is handcrafted in Casablanca, Morocco. The feeling and attitude of the apparel is inspired by the local culture -- the smell of the spices, the beach and the warm hug of the bustling street and shouting vendors. The denim is luxurious and of the highest quality, perfect for the man looking for adventure with no boundaries.
The ADenim SS 2012 editorial inspiring and ready for a trip into the mysterious.
Why This Trend Is Growing
- Eastern Hippie Fashion
- Fashion brands can explore eastern hippie style as a trend to appeal to the adventurous customer.
- Handcrafted Clothing
- Brands can innovate by promoting the uniqueness of handcrafted clothing as a selling point that builds emotional connection with customers.
- Location-inspired Design
- Designers can take inspiration from the local culture and environment to create location-inspired designs that evoke emotion and connection with customers.
Industries Being Reshaped
- Fashion
- Fashion industry players can explore incorporating eastern hippie style and handcrafted garments into their product lines and marketing strategies.
- Luxury Goods
- Luxury goods companies can create high-quality, handcrafted products that evoke emotion and connection with customers by promoting the uniqueness of their brand.
- Tourism
- The location-inspired design can be featured in the tourism industry, creating hotel rooms and environments that are rich in local culture and environment to evoke emotion and connection with guests.
