The House of Laurel SS 2012 collection is sports-inspired with ultra fem detailing. The series boasts extremely wearable, functional designs with the sparkle of nightwear. Shorts, trousers, frocks and tops are detailed in exotic-hued sequins. The look can be worn as casual day gear, perfect for window shopping or a romp on the beach. The apparel can also be dressed up; some pieces are even work appropriate.
The House of Laurel SS 2012 series is exhibited by model Petra Dvorakova. Her focused expression and movement-oriented posing is dynamic and emphasizes the silhouettes of the clothing. The lookbook was lensed by BJ Pascua. The photographer's spontaneous captures and focus on colors result in an engaging editorial and memorable look.
The 'Athletenique' lookbook for the House of Laurel SS 2012 line is energetic and will sparkle in any fashionista's mind.
What's Driving This Trend
- Sequin Sportswear
- The trend of incorporating sequin details into sports-inspired clothing is disrupting the activewear industry and providing opportunities for high-fashion brands to expand into the athletic market.
- Function Meets Fashion
- The trend towards functional yet fashionable designs is disrupting the traditional idea of sportswear and creating opportunities for brands to appeal to consumers looking for both style and practicality in their clothing.
- Day-to-night Activewear
- The trend of creating activewear that can easily transition from day to night wear is disrupting the fashion industry and providing opportunities for brands to cater to consumers looking for versatile clothing options.
Who This Affects Most
- Fashion
- The incorporation of sequins into sportswear is disrupting traditional athletic apparel and providing opportunities for high-fashion brands to expand into the activewear market.
- Activewear
- The trend towards functional yet fashionable designs is disrupting the traditional idea of sportswear and creating opportunities for activewear brands to appeal to consumers looking for both style and practicality in their clothing.
- Photography
- The House of Laurel SS 2012 lookbook shot by photographer BJ Pascua showcases the fusion of fashion and athleticism, and presents opportunities for photographers to explore creative approaches to capturing sports-inspired fashion.
