The cheeky and playful captures in the La Maison Simons Spring 2012 ad campaign add a fun element to the edgy fashion showcased. Although the ensembles are already perfect for the vibrant and bold personality, the campaign subtly shows that people who are into style don't have to take themselves or the fashion industry too seriously.
Shot by New York-born and -based photographer Douglas Friedman, the La Maison Simons Spring 2012 ad campaign stars Kirsty Hume. She shows off a small selection of what the Canadian retailer carries. The Scottish beauty rocks designs from such labels as Alexander McQueen, Herve Leger and Christopher Kane.
La Maison Simons Spring 2012 ad campaign was captured in studio. Hume's straight blonde locks and smokey eye finish off each look.
What's Driving This Trend
- Cheeky Fashion Campaigns
- Opportunity for fashion brands to create playful and lighthearted ad campaigns that add a fun element to their edgy designs.
- Bold Personal Style
- Disruptive innovation opportunity for retailers to cater to customers who want vibrant and bold fashion choices that reflect their personality.
- Photography in Fashion Advertising
- Potential for photographers to explore unique and creative ways to capture fashion campaigns that stand out in the industry.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to embrace cheeky and playful advertising to attract customers who value self-expression and individuality.
- Retail
- Disruptive innovation opportunity for retailers to curate bold and vibrant fashion collections that cater to customers seeking unique and personalized style.
- Photography
- Potential for photographers to collaborate with fashion brands and create visually captivating ad campaigns that resonate with consumers and challenge traditional fashion advertising.
