The Facebook HQ QR code has now been installed at the top of the social media giant's office building. There sits a 42 foot-wide bar code that can be seen from space, so if any aliens want to know what's happening with the world, Facebook is a great place to start.
The actual reasoning behind this stunt was a call for a 'Space Hackathon' by the Facebook CEO to emblazon the new headquarters at 1 Hacker Way. Those that can actually get to space or hop in a plane and scan the code will be able to find some cool puzzles and jokes. The project started at eight at night and was finished by morning, and the picture was taken using a remote-controlled homemade helicopter.
The Facebook HQ QR stunt is a great way to get aliens and humans alike excited about Facebook.
What's Driving This Trend
- QR Code Marketing
- Using QR codes as a marketing tool, such as on company buildings, can generate buzz and excitement around a brand.
- Space Marketing
- Embracing space-related marketing can create unique and interesting opportunities for businesses to connect with customers in a new way.
- DIY Marketing Stunts
- Executing DIY marketing stunts, like the Facebook HQ QR code, can generate viral interest and traction for a brand.
Who This Affects Most
- Technology
- Using technology creatively, such as installing a giant QR code on a building, can generate interest in a brand and its products or services.
- Marketing and Advertising
- Incorporating innovative and eye-catching marketing stunts, like the Facebook HQ QR code, can attract new customers and increase brand awareness.
- Tourism
- Creating unique and interesting tourist attractions, like a giant QR code visible from space, can draw in visitors and boost tourism for a city or region.
