Anyone who loves bacon and loves their kitty will be disappointed to hear that the Organic Bacon Scented Litter, supposedly released by Fresh Step and Clorex, is actually not available for purchase.
As part of an early April Fool's Day prank, Clorex teamed up with L.A. based production company Conscious Minds to create a relatively believable social video to promote the gag product.
The video is shot in the style of a newscast, with a cunning reporter hot on the trail of the next big thing to hit the kitty litter aisle.
Going as far as documenting the patented "urine-activated sizzle sound," the video seems somewhat legitimate until the reporter interviews the head of the 'American Hog Farmers Association,' who burps and splutters his way through the interview. If that scene wasn't a dead giveaway, the end sequence showing the reporter wrestling over a strip of bacon with a cat may be the dead giveaway.
While the smell of simmering bacon is indeed delightful, don't expect Organic Bacon Scented Litter to be hitting store shelves any time soon.
What's Driving This Trend
- Prank Marketing
- Opportunity for businesses to create engaging and humorous pranks as part of their marketing campaigns.
- Video Advertising
- Increasing use of social videos in advertising to capture the attention of consumers and promote products.
- April Fool's Day Promotions
- Growing trend of businesses using April Fool's Day to create unique promotions and generate buzz for their brand.
Who This Affects Most
- Pet Products
- Disruptive innovation opportunity for pet product companies to create novelty scented litter and engage pet owners with humorous promotions.
- Advertising
- Opportunity for advertising agencies to develop creative video campaigns that incorporate humor and viral potential.
- Food and Beverage
- Potential for food and beverage companies to explore innovative scent-based marketing strategies and create unique limited-edition products.
