Similar to Brokers For Charity, which we covered recently, GIVE Group is a realty group that has giving at the heart of its business model, offering 25% of their commissions to charity.
Based in Vancouver, Canada, GIVE Group comprises "socially-minded REALTORS®" who are committed to contribution as well as providing expertise in residential real estate across Canada.
The brainchild of Kris Roberts, GIVE Group gives 25% of gross sales commissions to charities, which are selected by each client.
"Prior to becoming a REALTOR® in British Columbia in 2011, Kris worked in many not-for-profit sectors specializing in marketing, communications, IT and fundraising," the website explains. "Specifically, her skills in knowledge translation with the Commonwealth of Learning, an inter-governmental organization dedicated to distant learning in 54 countries, launched corporate social networking initiatives, and video/podcast productions."
In addition to being socially-committed, GIVE Group is aware of its environmental footprint. They are part of 1% for the planet, are 100% carbon-neutral, and they invest in clean energy businesses in the majority world.
Contact Information
GIVE Group website
GIVE Group on Twitter
GIVE Group on Facebook
GIVE Group on Pinterest
What's Driving This Trend
- Socially-minded Realty
- Opportunity to disrupt the real estate industry by incorporating a giving model into the business.
- Client-led Charity Selection
- Disruptive potential in allowing clients to choose which charities to support with a portion of the commissions.
- Environmental Consciousness
- Innovative opportunities to disrupt the real estate industry by incorporating carbon-neutral practices and investing in clean energy businesses.
Who This Affects Most
- Real Estate
- Opportunities for real estate companies to differentiate themselves by adopting a giving model and supporting client-led charity initiatives.
- Non-profit
- Potential for collaboration with real estate companies like GIVE Group that are dedicated to supporting charities.
- Clean Energy
- Possibilities for clean energy businesses to establish partnerships with socially-conscious real estate companies like GIVE Group.
