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Youth-Infused Spring Ads

The LF Stores Spring 2012 Lookbook is Surfer-Chic

— March 27, 2012 — Pop Culture
The LF Stores Spring 2012 lookbook shines a spotlight on effortlessly cool surfwear looks. Carefree and casual, this stunning seasonal advertorial features bold looks that are unafraid to get noticed.

Elegant and edgy, this outdoor portrait series displays the brand's latest womenswear looks, setting sail for the Spring weather. Exuding attitude, personality and fashion flair, this youth-infused ad campaign turns heads.

From candy-colored, tie-dye vests and other distressed denim looks to bold statement accessories like soaring platforms and cross-adorned accents, this striking surfwear shoot has rockstar flair.

Unafraid of self expression, the LF Stores Spring 2012 lookbook features edgy acid-wash designs, distressed texture garments and comic book-inspired statement tees that give the advertorial a retro surfer vibe. A marriage between aesthetics and function, this versatile and wearable wardrobe is simultaneously cool and distinctive.
Trend Themes
1. Surfwear Fashion - Opportunity for brands to create edgy surfwear garments and bold statement accessories like soaring platforms.
2. Edgy and Distressed Designs - Opportunity for brands to create designs with edgy acid-wash designs and distressed textures.
3. Retro-inspired Garments - Opportunity for brands to create garments with comic book-inspired statement tees and retro surfer vibe.
Industry Implications
1. Fashion Industry - Fashion industry can create edgy surfwear garments and accessories with a retro vibe and distressed texture.
2. Footwear Industry - Footwear brands can create bold statement platforms that complement surfwear fashion.
3. Publishing Industry - Publishing industry can create comic book-inspired statement tees for the fashion industry.
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