VICE Magazine’s fashion editorial ‘In Broad Daylight’ is like any other shoot that features luxurious clothing. The black and white images showcase vintage jackets, Betsey Johnson shoes and a Christian Lacroix jacket; not too shabby. While the mixing of haute couture pieces has been seen before, the In Broad Daylight spread is different from the rest in that it presents a series of morbid models.
The In Broad Daylight captures are slightly off-putting. With bleeding wounds and even a misplaced gun, the scene is reminiscent of a homicidal investigation. The production of the intricate set took a great deal of effort to pull off and involved a crew of production assistants, stylists and make-up artists, among several others.
Located at an auto body shop, the In Broad Daylight photos are enough to make most viewers squirm. And yet, the VICE team has effectively displayed a fresh approach to the fashion industry, albeit a dead one.
Key Themes Behind This Trend
- Morbid Fashion
- A trend in fashion that embraces darker and more macabre themes, creating new opportunities in the clothing design and production industry.
- Disruptive Editorials
- A trend in fashion editorials that challenge traditional standards of beauty and style, creating opportunities for new and unconventional fashion representation.
- Interactive Set Designs
- A trend in fashion photography that incorporates elaborate and interactive set designs, creating opportunities for innovation and collaboration in the fashion and art industries.
Where This Applies
- Fashion
- This industry can tap into the trend of morbid fashion and disruptive editorials to provide customers with alternative and unconventional clothing and style options.
- Photography
- This industry can take advantage of the trend of interactive set designs to create compelling and immersive visual experiences for their clients.
- Art
- This industry can explore the trend of morbid fashion and interactive set designs to create new and innovative art pieces that challenge traditional norms.
