The iPhone Pothole Season App is a handy smartphone tool that allows people to report rough roads as well as avoid them. A simple solution to a common problem, it ensures that people experience as smooth a ride as possible during the pothole season.
Conceived and executed by Taxi, an ad agency based in Montreal, Canada, the iPhone Pothole Season App ad campaign illustrates its usefulness through the messed-up portraits of three drivers. One lady has lipstick smeared over her face while a man has spilled coffee on the collar of his shirt. These images show the annoying and at one point unavoidable messes that result after driving over a pothole.
The iPhone Pothole Season App ad campaign was art directed by Frédéric Roux with photography by Alain Desjean.
Why This Trend Is Growing
- Smart City Infrastructure Monitoring
- Road-reporting apps offer disruptive innovation opportunities for companies to create smart city solutions that monitor and improve infrastructure.
- Real-time Navigation Assistance
- Road-reporting apps can serve as a foundation for disruptive navigation solutions that offer customized directions based on real-time road conditions.
- Crowdsourced Data Gathering
- Road-reporting apps use crowdsourcing as a means to gather data, paving the way for companies to leverage and monetize the power of crowdsourcing.
Industries Being Reshaped
- Automotive Industry
- Companies within the automotive industry can leverage road-reporting apps to offer better driving experiences, improve car safety features, and enhance overall customer satisfaction.
- Smart City Industry
- Road-reporting apps provide disruptive innovation opportunities for the smart city industry to improve overall infrastructure, provide real-time data insights, and monitor and maintain city systems.
- Navigation Technology Industry
- Road-reporting apps can form a foundation for disruptive navigation technology solutions that provide customized directions based on real-time road conditions, improving overall transportation experiences.
