The Nature Valley Trail View video from Nature Valley is an ingenious effort that not only markets the company's brand quite effectively, but also gives the world a view of something that isn't normally available.
Just like Google Street View, the Nature Valley Trail View allows users to see The Smokey Mountains, Yellowstone Park and The Grand Canyon on a computer screen from the comfort of their homes. The video outlines the story of the project's creative director and his companions on their epic journey across the various national parks as they snap panoramic images to build the software.
These national parks are world tourist locations that were once only available to those who could find time to travel there, but thanks to the Nature Valley Trail View, anybody with an Internet connection can experience it from the comfort of their own home.
What's Driving This Trend
- Virtual National Park Tours
- The COVID pandemic has forced many travel restrictions leading to virtual national park tours to provide a more comprehensive experience through videos.
- Interactive Brand Marketing
- Interactive brand marketing through initiatives such as the Nature Valley Trail View is a disruptive innovation that can be used effectively by companies to attract more customers.
- User-generated Virtual Tours
- Companies can leverage user-generated virtual tour content, similar to the panoramic imagery used in the Nature Valley Trail View, to provide new perspectives and unlock further potential in the growing virtual tours market.
Who This Affects Most
- Travel and Tourism
- The travel and tourism industry can leverage virtual tour experiences for their customers, especially during travel restrictions, to provide entertaining and educational experiences.
- Technology
- Advancements in technology can be used to create immersive experiences for users, opening up new opportunities for the technology industry in the growing virtual tour market.
- Branding and Marketing
- Interactive and innovative brand marketing opportunities like the Nature Valley Trail View demonstrate the potential for companies to capture audiences and grow their business in unique ways.
