The World Asthma Foundation campaign shows just how scary an asthma attack can be, especially when completely unprepared for one. Likening the situation to getting jumped in a back alley, the ad campaign particularly highlights the fact that "asthma can attack you anywhere," as stated in the tag line.
Conceived and executed by United Arab Emirates-based ad agency Bates PanGulf, the World Asthma Foundation campaign does provide a commonsense solution: "Knowing your symptoms could save your life." It urges people to be aware of the disease and the affect it can have on their daily lives.
Dark and dramatic, the World Asthma Foundation campaign was expertly art directed by Abdul Shafeek, Vidhu Pv and Haja Mohideen with copy by Sheldon Serrao.
Key Themes Behind This Trend
- Scary Asthma Attacks
- Opportunity for innovative asthma management tools and techniques to prevent and respond to sudden attacks.
- Awareness Campaigns
- Opportunity to create impactful campaigns that educate the public about the importance of understanding asthma symptoms and seeking treatment.
- Emotional Advertising
- Opportunity to use powerful storytelling and evocative imagery in advertising to create a strong emotional connection with viewers.
Where This Applies
- Healthcare
- Opportunity for healthcare providers to develop personalized asthma management plans and technologies.
- Pharmaceuticals
- Opportunity for pharmaceutical companies to innovate new treatments and medications for asthma sufferers.
- Advertising
- Opportunity for advertising agencies to create impactful campaigns that raise awareness and educate the public about asthma.
