CheapSally.com's infographic 'Five Digital Tools to Boost your Brand in 2012' outlines the ways in which successful brands are using social media and other online resources to take their company to the next step by becoming incorporated into fans' lives.
The helpful infographic breaks down each of the five relevant digital tools and provides an example of a brand successfully using each of them. Social bookmarking, as exemplified by Etsy, allows users to catalog their finds and share them with friends, which does wonders for traffic and exposure. F-commerce is targeted purchasing opportunities that offer exclusive items or sales to Facebook fans, just like Oscar de la Renta has done effectively. Digital coupons save consumers the trouble of riffling through the weekend's newspaper, while mobile photo sharing helps brands connect with fans by uploading behind-the-scenes photos. Finally, gamification, like that of Nike's Tag game, engages users by taking real-world situations and creating games where they can compete against other people.
Key Themes Behind This Trend
- Social Bookmarking
- Opportunity for brands to increase traffic and exposure by allowing users to catalog and share their finds with friends.
- F-commerce
- Effective way to target purchasing opportunities for Facebook fans, offering exclusive items or sales.
- Gamification
- Engaging users by creating games based on real-world situations, providing a competitive element.
Where This Applies
- E-commerce
- Opportunity for online retailers to incorporate social bookmarking and F-commerce to boost brand visibility and sales.
- Fashion
- Brands can leverage digital tools such as F-commerce and gamification to engage with consumers and drive sales.
- Marketing
- Brands can utilize social bookmarking, digital coupons, and gamification to enhance their marketing strategies and connect with target audiences.
