Scarf-Engulfing Fashion

The AF Vandevorst AW12 Collection Stylishly Hides the Face

The AF Vandevorst AW12 collection is another example of the upcoming fall season's obsession with oversize winter accessories. First it was Marc Jacobs' gigantic fur hats and now AF Vandevorst is introducing face-engulfing scarves. Perhaps it is that these designers want people to focus more on the body rather than the face.

Unveiled during Paris Fashion Week, the AF Vandevorst AW12 collection is not just about the scarves. The fashion line is also rife with rich wrap jackets, luxe leather accents and tailored pant suits. All of the outfits were designed in a palette of neutrals and blacks with the occasional rusty reds.

The AF Vandevorst AW12 collection wrestles between a feminine and masculine identity. Nevertheless, both work together to create stunning and elegant ensembles perfect for the fall season.

Oversized Winter Accessories
There are opportunities for designers to create new and unique winter accessories, such as scarves and hats, that add value by offering practicality with style.
Hiding the Face
There is a trend towards hiding the face in fashion, designers can capitalize on this trend by creating new and innovative ways to cover the face while still being fashionable.
Gender-neutral Clothing
Designers can innovate in creating clothing to create a gender-neutral identity to create stunning and elegant ensembles.

Who This Affects Most

Fashion
The fashion industry can capitalize on the trend of oversized winter accessories and hiding the face in creating new products for consumers.
Retail
Retailers who specialize in winter clothing and accessories can stay ahead of the trend by offering unique, fashionable winter products to their customers.
Design
Designers can create new and innovative winter accessories and clothing to meet the demand for practical and stylish winter products.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 60%
Freshness 8%

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