The Fashion Gone Rogue 'La La Girlz' online editorial is a '90s flashback. From the Jason Priestley/Brandon Walsh graphic tee to the bold makeup and overall mishmash fashion sense, the photo shoot is rife with pop culture references and sassy style from that long-gone era. The model shots are juxtaposed with Hollywood landmarks, which really localizes the editorial while also giving it an even funkier vibe.
Shot by photographer Alice Rosati with art direction by Tommaso Foggini, the Fashion Gone Rogue La La Girlz editorial stars models Pauline Van der Cruysse, Melodie Dagault, Stella Vaudran and Edith Zsambok. Each of them were outfitted by stylist Silvia Bergomi, who chose an eclectically casual wardrobe. Hairstylist Fabrice Sarasola created the up-dos and teased curls while Tiziana Raimondo did the colorful makeup.
Key Themes Behind This Trend
- 90s Revival Fashion
- There is an opportunity for fashion retailers to capitalize on the nostalgia trend by introducing more '90s inspired clothing into their collections.
- Pop Culture References in Fashion
- Designers and stylists can create unique and impactful fashion campaigns by utilizing pop culture references, as seen in the 'La La Girlz' editorial.
- Localization of Fashion Editorials
- By incorporating prominent landmarks and cultural references into fashion campaigns, brands can create a stronger sense of connection with their target audience, as seen in the 'La La Girlz' editorial.
Where This Applies
- Fashion
- Fashion retailers and designers can use the trends from the 'La La Girlz' editorial to create engaging and culturally relevant fashion campaigns.
- Marketing and Advertising
- By utilizing pop culture references and local landmarks in their campaigns, marketing and advertising agencies can create more impactful and memorable campaigns.
- Tourism
- The use of local landmarks in the 'La La Girlz' editorial can provide an opportunity for tourism boards to promote their cities as fashion-forward destinations with unique cultural experiences.
