Quixotically Patterned Editorials

Vision Quest by Peter Lindbergh for Vogue Us March 2012

Lui Wen, Karolina Kurkova, Kasia Struss, Joan Smalls, Cara Delevingne and Fei Fei Sun star in 'Vision Quest,' an editorial with a panoply of patterns for Vogue US March 2012. The hectic shoot is filled with tailored silhouettes in the boldest prints and was photographed by Peter Lindbergh.

The bright fashions are set off by the white cement wall that serves as a backdrop and features a natural makeup look that puts an emphasis on thick eyebrows. 'Vision Quest' is a star-studded shoot featuring six of the hottest models of the moment and was styled by Vogue fashion editor Tabitha Simmons.

'Vision Quest' is one of several phenomenal editorials in the Vogue US March 2012 issue, the publication's second largest and most important edition after September, and will be covered by British songstress Adele.

Patterned Fashion
Opportunity for fashion brands to create bold, patterned designs that stand out.
Natural Makeup
Opportunity for beauty brands to promote natural makeup looks that emphasize thick eyebrows.
Star-studded Shoots
Opportunity for photography studios to create high-profile fashion shoots featuring the hottest models of the moment.

Sectors Adopting This

Fashion
Opportunity for fashion brands to create bold, patterned designs that stand out.
Beauty
Opportunity for beauty brands to promote natural makeup looks that emphasize thick eyebrows.
Photography
Opportunity for photography studios to create high-profile fashion shoots featuring the hottest models of the moment.
SCORE
6.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 83%
Freshness 8%

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