The highly anticipated Liv Tyler Givenchy music video for the brand's new fragrance Very Irrésistible Givenchy Electric Rose has debuted online. The actress and daughter of rock star Steven Tyler smolders in the sexy black and white music video in which she sings a "Givinchified" version of 'Need You Tonight' by Australian band INXS. She does the song justice, and creates an exciting and awesome video in the process.
Tyler is extremely photogenic to begin with, and this video shows that she may be holding back on showing off her inherited rock skills. The Liv Tyler Givenchy music video was choreographed by Bianca Li and filmed by Swedish director Johan Renck.
Liv Tyler has long been a muse to Givenchy's Creative Director for womenswear and haute couture Riccardo Tisci. The Very Irrésistible Givenchy Electric Rose will be available for purchase in stores in April 2012.
What's Driving This Trend
- Rock and Roll Fashion Ads
- Businesses can explore opportunities to collaborate with fashion brands for music-inspired advertising campaigns.
- Celebrity Brand Endorsements
- Companies can leverage popular celebrities to promote and create buzz around new products or services.
- Musical Product Collaborations
- Businesses can partner with musicians or record labels to create new products infused with music themes.
Who This Affects Most
- Fashion
- Fashion brands can utilize music and popular culture to create unique advertising campaigns and product collaborations.
- Beauty
- Beauty companies can leverage celebrity endorsements and music-themed advertising to create buzz and promote new products.
- Music
- Record labels and musicians can explore partnerships with fashion and beauty brands to create new product collaborations and advertising campaigns.
