A monstrous 12-page editorial starring some of the fashion world's top models, entitled 'Eternal Optimism,' appears in the Vogue US March 2012 issue. The second largest issue annually for Vogue US, the much-anticipated edition will feature the best of the spring and summer 2012 collections.
Top models Frida Gustavsson, Caroline Trentini, Karlie Kloss, Jourdan Dunn and Aymeline Valade are all featured in the shoot, which was photographed by Craig McDean and styled by iconic former model and current Vogue US creative director Grace Coddington. The shoot aims to highlight the spirit of "positive dressing" for spring 2012, and showcases few dark colors and lots of neutral-toned attire, as well as towering heels and platform sandals.
The Vogue US March 2012 features recent multi-Grammy winning songstress Adele. It is her first Vogue US cover.
Key Themes Behind This Trend
- Positive Dressing
- The trend towards positive dressing could be capitalized upon by fashion retailers by creating a new line of affordable and sustainable clothing.
- Vintage Silhouettes
- Brands could incorporate vintage silhouettes into their collections as a way to stand out in a saturated market.
- Editorial Fashion Shoots
- Editorial fashion shoots could be used as a tool to bring attention to upcoming clothing collections as well as new makeup trends and lines.
Where This Applies
- Fashion
- The fashion industry could benefit from the trend towards positive dressing, as well as incorporating vintage silhouettes into their collections to stand out in the market.
- Retail
- Retailers could capitalize on the popularity of editorial fashion shoots by collaborating with magazines to feature their clothing in a high-end fashion photo shoot.
- Beauty
- The beauty industry could use editorial fashion shoots as a way to showcase their makeup products and trends alongside upcoming clothing collections.
