This bright and punchy photo set is the new Americana Manhasset Spring 2012 lookbook, which features top model Karlie Kloss and Simon Nessman. The vibrant lookbook is full of fresh energy, featuring bold and bright hues spanning the rainbow and chic outfits with a retro twist.
The Americana Manhasset Spring 2012 lookbook features styling, photography and production by Laspata/DeCaro, and it offers a kitschy and fun collection of images in which Kloss and Nessman make the perfect domestic couple -- one who owns a 1959 Ford Galazy Skyliner and goes on dates at the local drive-thru diner.
According to Charles DeCaro, the brand simply didn't want to be subtle this season, but instead run with a '50s theme "in a big, fun way, with a ton of kitschy props and a wink and a smile."
Key Themes Behind This Trend
- Retro-inspired Fashion
- The trend towards retro-inspired fashion is on the rise, with an opportunity for companies to capitalize on nostalgia and create unique, playful designs
- Vibrant Color Palettes
- The use of bold and vibrant colors has become a popular trend in fashion, offering an opportunity for companies to showcase their creativity and stand out from the crowd
- Nostalgic Advertising
- The use of nostalgia in advertising campaigns is a growing trend, with companies leveraging the power of sentimentality to connect with consumers
Where This Applies
- Fashion Industry
- The fashion industry can leverage the current trend towards retro-inspired fashion to create unique and memorable designs and appeal to customers' sense of nostalgia
- Marketing and Advertising
- The trend towards using nostalgia in advertising campaigns presents an opportunity for marketing and advertising professionals to connect with consumers on an emotional level and create impactful campaigns that resonates with the audience
- Photography and Production
- The trend towards vibrant color palettes and retro-inspired fashion provides opportunities for photography and production companies to showcase their skills and help fashion brands bring their visions to life in unique and eye-catching ways
