Visual identity strategies for consumer goods can succeed at seducing buyers from a very young age. Muyum packaging strives to target this youthful bracket with a scheme that entices their parents as well.
When dealing with a child, it isn't always easy to make healthy food look delicious against sugary alternatives. For some mothers and fathers, I'm sure that lunch box wars can be brutal. With this in mind, Elena Sancho has designed a line of bottles, boxes, containers and labels to dress up fruit, veggies and dairy products with a delightful and inviting playfulness.
Her illustrations are utterly endearing, depicting colorful cows on icebergs, little girls floating on lemon boats and whales in swimming pools. Muyum packaging even includes a set of stickers to give apples, oranges and bananas darling facial expressions.
What's Driving This Trend
- Playful Packaging
- Opportunity to create visually appealing and engaging packaging designs that target young consumers and their parents.
- Illustrated Branding
- Opportunity to incorporate cute and charming illustrations into branding strategies for consumer goods.
- Customizable Labels
- Opportunity to provide customers with stickers or labels that allow personalization and interaction with products.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunities in creating packaging designs and branding strategies that appeal to children and parents in the food and beverage industry.
- Children's Products
- Disruptive innovation opportunities in incorporating playful and illustrated branding into children's products industry.
- Packaging and Labels
- Disruptive innovation opportunities in developing customizable and interactive packaging designs and labels for various industries.
