The Karlie Kloss Vogue US editorial takes the 60s housewife theme, which has been extremely popular ever since the advent of AMC's 'Mad Men,' and injects a healthy dose of playfulness into it. Instead of focusing on the wife's loneliness or her duties, this photo shoot accents her clumsiness and whimsy.
Shot by acclaimed photographer Mario Testino for the magazine's March 2012, the Karlie Kloss Vogue US editorial is full of fun movement. It is also full of sophisticated vintage fashion. From colorful prints to sleek silhouettes, the style is all about femininity and little about practicality -- despite the fact that a housewife is often bogged down by errands and chores. Perhaps this lack of fashion function is what has led Kloss to fall so gracefully in so many of the stills.
What's Driving This Trend
- Playful Housewife Aesthetic
- Businesses can disrupt traditional household products by incorporating a 60's-inspired playful, yet sophisticated, aesthetic.
- Clumsy Movement Photography
- Marketers can attract consumers by featuring playful, active movements in their advertising campaigns.
- Sophisticated Vintage Fashion
- Fashion retailers can cater to the growing demand of vintage-inspired clothing by adding a touch of sophistication in their designs.
Who This Affects Most
- Household Products
- Businesses can add a playful aesthetic to traditional household products to appeal to a wider market of consumers.
- Marketing and Advertising
- Creative agencies can develop campaigns that incorporate playful, active movements to capture attention and engage audiences.
- Fashion Retail
- Fashion retailers can incorporate vintage-inspired designs into their collections that appeal to consumers looking for a nostalgic and sophisticated aesthetic.
