So far, we've seen game-day spots and teasers for Chevy, Acura, Toyota and more, and now the extended version of the Kia Super Bowl spot has been released. Developed by LA-based David & Goliath, this charming spot showcases how a man's dreams take on epic proportions, with celebs making an appearance along with the 2012 Kia Optima.
In the ad, the sandman comes to pay a sleeping couple a visit but accidentally spills all of his magical "dream dust" on the man, whose dream turns into a fast-paced, adrenaline-packed fantasy of him driving the Kia Optima while seeing hot girls in bikinis, celebs like Adriana Lima and Chuck Liddell, and the Motley Crue playing in the background. Appropriately, the commercial's tagline is "A Dream Car. For Real Life." Watch the exciting Kia Super Bowl spot here (there's a cute twist at the end).
Why This Trend Is Growing
- Dream Car Campaigns
- Opportunity for car companies to create ads that appeal to consumers' fantasy lifestyles
- Magical Advertising
- Potential for ads to use magical or fantastical elements to capture consumers' attention
- Celebrity Endorsements
- Trend of using celebrities to endorse brands or products in advertising
Industries Being Reshaped
- Automotive
- Car companies can utilize creative ad campaigns to differentiate themselves in a crowded market
- Advertising
- Advertisers can use imaginative and memorable campaigns to create brand awareness and increase sales
- Entertainment
- Celebrities can be leveraged in advertising to create a connection with consumers and increase engagement
