Crisp, clean and pristine, the Zara SS12 campaign shows off some of its choice spring designs for the upcoming season. At first deceptively simple like the images themselves, the fashion is full of subtle details that betray the quality of each piece. From toned-down ruffles to loose slit frocks and raw-edge jackets, the Zara SS12 collection will not disappoint anyone.
The Zara SS12 campaign stars model Saskia de Brauw, who has already appeared in spring campaigns for Loewe, Max Mara and Chanel. Showing off more of her commercial side, de Brauw strikes simple and relaxed poses, which complement the fashion perfectly. A natural beauty, de Brauw's short crop in the Zara SS12 campaign is slightly tousled and her face is covered in barely there makeup.
What Makes This Trend Stand Out
- Subtle Details in Fashion
- Opportunity for brands to incorporate hidden details in their designs to enhance the quality and appeal of their products
- Minimalistic Campaigns
- Chance for companies to create simple and relaxed advertising campaigns that focus on the beauty of the product
- Natural Beauty in Modeling
- Potential for brands to feature models with a natural and effortless look in their campaigns
Sectors Adopting This
- Fashion
- Fashion brands can explore the use of subtle details and minimalistic campaigns to attract customers
- Advertising
- Advertising agencies can promote the trend of minimalistic campaigns and highlight the beauty of the product
- Modeling
- Modeling agencies can encourage the use of models with a natural and effortless look in fashion campaigns
