Once a designers wins Project Runway, it's tough to expect anything less than competition-crushing looks, and the Christian Siriano Spring/Summer 2012 line once again brings his best to the runway.
The floaty frocks and tousled tulle ensembles are punctuated by pops of color that fill this collection with a seasonally appropriate dose of vibrancy. It's not just the clothing alone that is eye-catching for this debut, as the campaign is just as captivating, featuring actress Mena Suvari. Parading around an extravagant hotel, Suvari is shot in a short film where she displays the newest looks in action.
The Christian Siriano Spring/Summer 2012 collection is this season's must-have couture collection for your closet, and the video campaign shows that, in these decadent duds, just jumping on a couch will look uber-glamorous.
What's Driving This Trend
- Luxury Fashion Ensembles
- Opulent overlay ensembles by Christian Siriano display the potential for more high-end fashion collections, pushing the limits of couture design and glamourous campaign presentations.
- Seasonal Vibrancy
- Christian Siriano's pops of color in the Spring/Summer 2012 line shows potential for more seasonal vibrancy, maybe even branching out to new color palettes.
- Fashion Campaign Short Films
- Christian Siriano's Spring/Summer 2012 campaign video displays the potential for more captivating, cinematic presentations of fashion collections.
Who This Affects Most
- High Fashion
- High-end fashion designers can follow Christian Siriano's lead in creating opulent, vibrant collections that display luxury for every season.
- Fashion Advertising
- Fashion advertising can take inspiration from Christian Siriano's short film campaigns, incorporating more captivating visuals into their presentations, urging the viewer to truly picture themselves in the clothing.
- Color Dyeing Industry
- Christian Siriano's use of seasonally and colourfully appealing designs shows potential for more involvement with the creation of fabrics and dyes to attain a more unique, personalized collection.
