The cover of the 2012 Vanity Fair Hollywood issue is a luxurious 1920s-inspired image featuring 11 up-and-coming actresses. The cover shoot for the annual issue was photographed by the famous Mario Testino for the first time ever. The cover features Rooney Mara, Elizabeth Olsen, Jennifer Lawrence and Jessica Chastain, as well as Mia Wasikowska and Lily Collins.
The ethereal images are a pastel dream, the whimsy of which is complemented by the extreme stylized nature of each young lady's look. The flapper-inspired shoot was styled by Vanity Fair's fashion director Jessica Diehl, who succeeded in creating an art deco-like fantasy. The icy look of the gowns is a sultry introduction to what viewers may see a lot more of, given the impending release of The Great Gatsby in December 2012.
What's Driving This Trend
- 1920s-inspired Fashion
- Creating high-end, vintage styled clothing lines inspired by classic pop culture from the 1920s could be disruptive innovation opportunity.
- Celebrity Covers
- Creating high-fashion shoots for celebrity-focused magazines like Vanity Fair could be a disruptive innovation opportunity.
- Ultra-luxe Production
- Integrating ultra-luxe production to photoshoots with creative direction could be disruptive innovation opportunity for advertising companies.
Who This Affects Most
- Fashion Industry
- The fashion industry could create 1920s-inspired clothing lines, particularly high-end, vintage styles.
- Magazine Publishing
- Magazine publishers for celebrity focused publications could seek to pair photographers with celebrities in photo shoots to create captivating editorial spreads.
- Marketing & Advertising Industry
- Integrating high-end creative direction with ultra-luxe production could be a great way for advertising companies to capture the imagination and interest of consumers.
