The glasses look half full in the Sprim Sport Isotonic Juice ad campaign. That is because the glasses aren't typical drinking glasses, but ones that take the shape of hardworking athletes looking for some much-needed replenishment. From skateboarding to tennis and soccer, all sport activities require some added nourishment after expending energy, which this sport drink supplies in abundance.
Conceived and executed by 180 Grados, an ad agency based in Santiago, Chile, the Sprim Sport Isotonic Juice ad campaign sends a simple message: "Get everything you left on the field back." Like a fuel station for cars, the Sprim Sport drink makes sure that athletes aren't running on fumes when on their way home.
The Sprim Sport Isotonic Juice ad campaign was art directed by Francisco Ortiz and illustrated by Gonzalo Arevalo.
What's Driving This Trend
- Athlete-shaped Glasses
- The use of athlete-shaped glasses as a creative marketing technique for sports drinks presents an opportunity for disruptive packaging innovation.
- Sport-specific Nutrition
- Combining sport-specific nutrition with isotonic juice can lead to a disruptive innovation in the sports drink industry.
- Message of Recovery
- Promoting the message of recovery after sports activities presents an opportunity for disruptive marketing campaigns in the sports drink industry.
Who This Affects Most
- Advertising
- The use of creative ad campaigns such as the Sprim Sport Isotonic Juice campaign presents an opportunity for disruptive innovation in the advertising industry.
- Sports Drink
- Incorporating sport-specific nutrition and recovery messaging into isotonic drinks presents an opportunity for disruptive innovation in the sports drink industry.
- Sports Equipment
- Collaborating with sports drink companies to create athlete-shaped glasses as part of sports equipment presents an opportunity for disruptive innovation in the sports equipment industry.
