As the new Trend Hunter resident Arab, I am proud to announce that Dubailand, billed as the biggest tourism, leisure and entertainment complex in the world, just landed an important partner, DreamWorks.
Tatweer, a member of Dubai Holding, has announced an alliance with DreamWorks Animation SKG to create tourism and leisure projects in Dubailand including the world's first DreamWorks Animation branded theme park in Dubai. The project, which will include themed restaurants, hotels and shops, is expected to cover five million square feet and feature rides incorporating characters from the studio's animated blockbusters such as Shrek, the upcoming Kung Fu Panda and several others.
Dubailand will also include Universal Studios Dubailand, Dubai Sports City, Motor City, Falcon City, Dubai Heritage Vision, and Al Barari.
What's Driving This Trend
- Branded Theme Parks
- Opportunities for entertainment companies to expand their brand portfolio through branded theme parks.
- Location-based Entertainment
- The rise of location-based entertainment parks as a new trend in the leisure and entertainment industry.
- Character-based Attractions
- Increased demand for character-based attractions within theme parks, creating brand experiences for consumers.
Who This Affects Most
- Entertainment
- Opportunities for entertainment companies to expand into branded theme parks and location-based entertainment venues.
- Hospitality
- Growth potential for hospitality industry, with opportunities for hotels and themed restaurants within entertainment complexes.
- Tourism
- Potential for tourism industry to benefit from increased investment in entertainment and leisure facilities within destinations.
