To promote the upcoming launch of the Xbox 360 Kinect Star Wars game, agency AKQA has created this funny commercial featuring actor Chris Pratt. In the ad Pratt, who plays the character Andy on 'Parks and Recreation,' is presented as the bonehead version of Obi-Wan during his epic fight with Darth Vader, who becomes amusingly irritated at Pratt's short attention span and lack of skill at using a light saber.
As Pratt continues making a fool of himself, it becomes clear that the commercial isn't just about promoting the game's release but about showing everyone that the Kinect Star Wars game can be played by anyone -- even those who aren't exactly hero material. As Fastco.Create points out, the game "transports every player to the Death Star, no matter how much they might not belong there."
Key Themes Behind This Trend
- Humorous Gaming Advertisements
- Brands can create comedic ads to promote video games and attract a wider audience.
- Inclusive Gaming
- Game developers can focus on accessibility to broaden their market and make gaming more inclusive for all.
- Celebrity Endorsements in Gaming
- Partnering with famous actors can add a fresh and humorous twist on promoting video games.
Where This Applies
- Gaming
- Video game companies can use humor and inclusivity to widen their audiences and attract non-typical gamers.
- Advertising
- Humorous celebrity endorsements can add a creative twist to video game advertisements and capture new audiences.
- Entertainment
- Celebrity-endorsed video game promotions can target audiences in the entertainment industry and increase industry hype.
