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Glam Grocery Editorials

The Constance Jablonski Vogue Mexico Shoot is Refreshingly Elegant

— January 30, 2012 — Fashion
The Constance Jablonski Vogue Mexico editorial transports people to another era in which women were always primped, preened and ready for glamorous outings -- even if that outing only involved the grocery store. As odd as model Jablonski may look picking up pineapples and jam in her Sunday best, the supermarket setting highlights the elegant ensembles even more.

Shot by Jean Francois Campos, the Constance Jablonski Vogue Mexico editorial follows a 60s theme, which gives the photo shoot some added context. Stylist Sarah Gore-Reeves concentrates on cladding Jablonski in vintage silhouettes that are rife with pretty pastel colors and bold floral prints. The looks are perfect for springtime. Modest, delicate and refreshing, they will brighten up any wardrobe.
Trend Themes
1. Vintage Fashion - Disruptive innovation opportunity: Create a clothing line that combines vintage silhouettes with modern fabrics and technology, offering a unique blend of nostalgia and comfort.
2. Supermarket Fashion - Disruptive innovation opportunity: Develop a collection of elegant and stylish clothing specifically designed for people who want to make a fashion statement even during their routine trips to the supermarket.
3. Springtime Pastels - Disruptive innovation opportunity: Create a line of eco-friendly and sustainable fashion using pastel colors and floral prints inspired by the refreshing looks showcased in the Vogue Mexico editorial.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize advanced manufacturing techniques such as 3D printing and sustainable materials to produce unique vintage-inspired clothing items for a niche market.
2. Retail - Disruptive innovation opportunity: Explore the concept of high-end supermarkets or fashion-focused grocery stores that provide an upscale shopping experience, merging fashion and food in an elegant setting.
3. Photography - Disruptive innovation opportunity: Experiment with innovative photography techniques, such as mixed reality, to create stunning editorial shoots that transport viewers to different eras and evoke powerful emotions.
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