The Jil Sander Pre-Fall 2012 collection preview has hit the Internet, and the photos, shot in an ornate, academic-like building, has a particularly Ivy League-inspired feel to it.
The first half of the collection includes heavy wool sweaters, cardigans and skirts with large embroidered letters of the brands initials. The colors are neutral beige or gray with a rich, dark green to complement. The second half of the photos depict the models in varied monochrome pieces of outerwear that lack the collegiate-inspired letters but maintain the feeling of academic-chic. A bit of color is present again in some of the later photos, adding a red coat, white dress and shiny green blazer.
There is also interesting detailing on several of the coats and bags in the Jil Sander Pre-Fall 2012 collection, spelling words like "promise" and "silence," which will likely be the standout, must-have items from the line.
What's Driving This Trend
- Collegiate-inspired Fashion
- Opportunity for brands to create fashion lines inspired by the classic Ivy League aesthetic.
- Monochrome Outerwear
- Potential for designers to explore stylish monochrome pieces for outerwear collections.
- Embellished Detailing
- Innovative opportunities for fashion brands to incorporate unique detailing, such as embroidered words, on coats and bags.
Who This Affects Most
- Fashion
- Fashion industry can tap into the demand for collegiate-inspired clothing and unique outerwear designs.
- Apparel
- Opportunity for apparel industry to incorporate Ivy League aesthetics into their product offerings.
- Accessories
- Accessory brands can explore innovative ways to include embroidered words or other embellished detailing in their products.
