Volkswagen Bark Side Commercial is a Howling Rendition of Imperial March
Susan Keefe — January 20, 2012 — Autos
References: deutschinc & creativecriminals
Automotive titans Volkswagen unveiled a tempting teaser of its upcoming Super Bowl commercial cleverly entitled the Bark Side. The adorably nerdy epic was created by the advertising agency Deutsch. The side-splitting add features a group of dogs of all breeds barking out a good rendition of the 'Imperial March' theme from the movie Star Wars, which I'm sure Super Bowl fans will love.
Some of the fuzzy members of the choir even dressed the part. A sweet-looking terrier sports an Ewok-style costume and, just a row back from this charmer is an even hairier canine Chewbacca impersonator. The howling chorus is brought to a stirring finale when a greyhound dressed as AT-AT is unleashed. It's clear Volkswagen has once again captured the heart of nerds everywhere, providing them with adequate reward for sitting through a football game.
Adorable, nerdy and clever to boot, the Bark Side Volkswagon commercial is for dog-lovers and nerds alike.
Some of the fuzzy members of the choir even dressed the part. A sweet-looking terrier sports an Ewok-style costume and, just a row back from this charmer is an even hairier canine Chewbacca impersonator. The howling chorus is brought to a stirring finale when a greyhound dressed as AT-AT is unleashed. It's clear Volkswagen has once again captured the heart of nerds everywhere, providing them with adequate reward for sitting through a football game.
Adorable, nerdy and clever to boot, the Bark Side Volkswagon commercial is for dog-lovers and nerds alike.
Trend Themes
1. Adorable Canine Advertising - The Volkswagen Bark Side commercial demonstrates the potential for using adorable dogs in advertising campaigns to capture the attention of consumers.
2. Nerdy Pop Culture References - The inclusion of Star Wars theme in the commercial highlights the opportunity for incorporating popular culture references to connect with target audiences.
3. Humorous Animal Performances - The comedic use of dogs dressed as iconic Star Wars characters showcases the trend of utilizing animals in humorous performances for brand promotion.
Industry Implications
1. Automotive - Automotive companies can explore the use of adorable and nerdy elements in their advertising campaigns to appeal to a wider range of consumers.
2. Advertising - The Volkswagen Bark Side commercial illustrates the potential for incorporating pop culture references and humorous animal performances in advertising strategies to engage viewers.
3. Entertainment - The success of the Bark Side commercial indicates the opportunity for the entertainment industry to create content that combines popular culture references and comedy involving animals.
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