The Flipkart.com campaign shows that this company delivers so much happiness, even a door can manage a smile. As though inspired by the Unintentional Faces in Objects photo series, which was curated by Dark Roasted Blend, this ad campaign reveals a bit of the extraordinary in the ordinary.
Appropriately conceived and executed by Happy Creative Services, an ad agency based in India, the Flipkart.com campaign is cute, quirky and full of charm. The smiling doors in the campaign were photographed by Ebbie Munk and Kopp Koppula with post-production by Ramakrishna R. As unique as any person, each door has its own personality, which really adds to the overall cleverness and thought that went into the campaign.
What's Driving This Trend
- Animated Inanimate Objects
- Incorporating animated inanimate objects in advertising campaigns can showcase a brand's creativity and approach to out-of-the-box thinking.
- Unintentional Faces in Objects
- Inspiration from photo series such as 'Unintentional Faces in Objects' can spark creativity in ad campaigns and lead to unique and memorable branding opportunities.
- Quirky and Charm
- Creating advertising campaigns that are cute, quirky, and full of charm can set a brand apart in a crowded market and appeal to consumers seeking a unique and memorable brand experience.
Who This Affects Most
- Marketing and Advertising
- Marketing and advertising firms can leverage the trends of animated inanimate objects, inspiration from photo series and cute, quirky and full of charm campaigns to create memorable and effective branding opportunities for their clients.
- E-commerce
- E-commerce companies can differentiate themselves from competitors by incorporating creativity, humor, and charm into their marketing campaigns, such as the smiling door campaign by Flipkart.com.
- Photography and Design
- Professional photographers and designers can leverage their skills to help create memorable and unique advertising campaigns that stand out in a crowded market and generate buzz for a brand.
