Pop cans have never been more fashionable than the Diet Coke Get Glam editions. This stylish campaign centers around three can designs: each one has a silhouette of a woman’s face filled with either a floral, zebra or houndstooth print. Although specifically targeting consumers in the UK and across Europe, the Diet Coke Get Glam ad campaign will surely capture the attention of women around the world.
Created in collaboration with Benefit Cosmetics, the Diet Coke Get Glam campaign entices women with a five pound coupon for Benefit purchases over 20 pounds. People can also visit the Get Glam Facebook app for fashion and beauty tips as well as a video chat tool and make-up videos to better their beauty routine. The videos revolve around three personalities (rock chick, fashionista and romantic) for comprehensive beauty advice.
Why This Trend Is Growing
- Fashionable Pop Packaging
- Opportunity to create stylish and eye-catching designs for beverage packaging that target specific consumer demographics.
- Collaborative Marketing Campaigns
- Opportunity to collaborate with complementary industries to create unique and enticing promotional campaigns.
- Digital Beauty Platforms
- Opportunity to develop online platforms that provide fashion and beauty tips, video chat tools, and makeup tutorials to enhance consumers' beauty routines.
Industries Being Reshaped
- Beverage Packaging
- Opportunity for companies to innovate and create fashionable and visually appealing designs for beverage packaging.
- Cosmetics
- Opportunity for cosmetics companies to collaborate with other industries and create mutually beneficial marketing campaigns.
- Beauty and Fashion Tech
- Opportunity for tech companies to develop digital platforms that provide fashion and beauty advice, video chat tools, and makeup tutorials.
