The Aesop Soho store, which recently opened in Soho, London, is a place where you will not only find coveted beauty products -- that were used by history's royals, such as Egyptian pharaohs and Persia's kings -- you will also feel comfortable and calm, thanks to its minimalist and monochromatic interior designed by Parisian architecture firm Cigue.
The Australian beauty brand's newest shop rests on a space that was once supposed to be a royal park, as was the wish of Henry VIII. Now, it's a place for luxury hair and body products, which are featured on displays and shelves made of enamel, a material known to last a long time. The displays also provide cool contrast against the Aesop Soho store's natural hardwood floors and white-washed stone walls, while black trim accents the space for a cool and contemporary look.
Key Themes Behind This Trend
- Minimalist Interior Design
- Opportunity for businesses to create simple and calming atmospheres using minimalistic design principles.
- Luxury Beauty Products
- Potential for businesses to offer exclusive and coveted beauty products with a historical and royal association.
- Long-lasting Materials
- Chance for industries to incorporate durable materials, such as enamel, in product displays and store design.
Where This Applies
- Architectural Design
- Disruptive innovation opportunity for architects to specialize in creating minimalist and monochromatic interiors for retail spaces.
- Beauty and Cosmetics
- Opportunity for beauty brands to curate products with a historical, royal connection to offer a unique selling proposition.
- Materials Manufacturing
- Potential for manufacturers to explore the use of long-lasting materials, like enamel, in the production of displays and shelves.
