Finally, the full Jason Wu for Target lookbook is out! Recently, Trend Hunter gave you a preview of the collection, but here's the full lineup of pieces from the collection.
The Jason Wu for Target lookbook features French-inspired designs, ranging from cute printed frocks and blouses to luxe, ladylike handbags. Set to hit Target stores in early February, the line seems to be all about casual Parisian chic and is extremely affordable -- the prices range from $19.99 to $59.99.
Notable designs include a cute black and white tank dress with a full skirt lined with black lace trim, a see-through blouse with a bow-tie, color-blocked shifts and structured handbags and totes trimmed in black with gold hardware.
What's Driving This Trend
- French-inspired Designs
- Disruptive innovation opportunity: Create a fashion line that combines French-inspired designs with affordable pricing.
- Casual Parisian Chic
- Disruptive innovation opportunity: Develop a brand that focuses on creating casual Parisian chic clothing at accessible price points.
- Structured Handbags and Totes
- Disruptive innovation opportunity: Design and manufacture structured handbags and totes with unique trims and hardware.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introduce a new line of affordable fashion that incorporates French-inspired designs.
- Retail
- Disruptive innovation opportunity: Open a retail store that specializes in offering casual Parisian chic clothing at affordable prices.
- Accessories
- Disruptive innovation opportunity: Create a line of structured handbags and totes that feature distinctive trims and hardware.
