Most may never get a detailed tour of Donatella Versace’s home any time soon, but one of her young contemporaries, fashion designer Alexandre Herchcovitch, has given fans a glimpse into his Sao Paulo home. The Brazilian fashion guru has been making a name for himself on runways in New York, Paris and London, and allowed The Selby to shoot his humble abode.
Fashion designer Alexandre Herchcovitch is one of the most promising names in the fashion world, and he recently let interior and fashion photographer Todd Selby (from The Selby) into his Sao Paulo home to give fans a look at how the eccentric designer lives. The home looks as though it hasn’t been maintained in years, with Herchcovitch and his partner deciding to leave the chipped paint and plaster cracks on the interior walls. Vintage trinkets are scattered everywhere, while a massive Victorian-era rug takes up most the floor space in the living room. Finally, a collection of vintage clothing lays neatly stacked in cupboard space, so Herchcovitch can always look spiffy, like he does in the shoot. Overall, it’s quite an eccentric and baroque living space, which suits the designer well.
One thing is certain, if Alexandre Herchcovitch can keep putting out clothing as eccentric and stylish as his home, he will have long-lasting success in the fashion industry.
Key Themes Behind This Trend
- Decay Chic
- The trend of intentionally creating or preserving aged and worn environments for aesthetic and lifestyle purposes can be applied in numerous settings beyond fashion design.
- Eccentric Minimalism
- An emerging trend of combining eccentric, eclectic decor with minimalistic design principles presents a potential opportunity for disruptive innovation in the home decor industry.
- Vintage Wardrobing
- The trend of collecting, wearing, and displaying vintage clothing as a mainstay of one's wardrobe can be similarly applied to other areas of fashion beyond haute couture.
Where This Applies
- Fashion Design
- The fashion industry has embraced the idea of decay and age as a chic aesthetic, indicating potential for further exploration into other industries and markets.
- Interior Design
- Interior designers may benefit from exploring the intersection of eccentric, baroque decor with minimalist design sensibilities.
- Vintage Clothing Retail
- Retailers may find opportunities in satisfying a growing demand for authentic, high-quality vintage apparel.
