A large and interactive gaming experience right in the middle of a city will definitely draw attention from passersby, which is exactly what the City Fireflies game is doing in Madrid. This large urban game was designed to "explore new ways of interaction in public spaces," says the creators, Victor Diaz and Sergio Galán. Located at the medialab-prado facade in Madrid, the City Fireflies game only requires players to have smartphones.
The goal of the game is to rid the square of little evil-looking 8-bit characters; to do so, you have to physically move around and "sweep" the characters off the large video screen, says Fast Company. It's a multiplayer game, so the more people who play together, the better the chances of clearing the square of "threats." And, rather than having players download an app to play, the City Fireflies game works by simply tracking the glow of the screen on a player's smartphone.
What's Driving This Trend
- Interactive Urban Gaming
- There is a growing market for large, interactive mobile games designed for public spaces.
- Screen Tracking Technology
- Advances in screen tracking technology are driving innovation in mobile gaming experiences.
- Multiplayer Mobile Gaming
- Multiplayer mobile gaming is an emerging trend for social gaming experiences in large public spaces.
Who This Affects Most
- Mobile Gaming
- Mobile gaming companies can capitalize on the trend towards social gaming in large public spaces by creating innovative mobile games designed for outdoor multiplayer experiences.
- Tourist Attractions
- Tourist attractions and outdoor public spaces can take advantage of interactive urban gaming trends to create unique and engaging experiences for visitors.
- Event Management
- Event management companies can incorporate large-scale interactive mobile gaming experiences into their events to increase engagement and drive attendance.
