Considering how Johnny Cupcakes shirts have always featured quirky cartoon characters, it’s surprising that the company has taken the brand this long to start a Johnny Cupcakes Vinyl Toys line.
The fashion brand is finally bringing a few of their whimsical designs to life with the upcoming Johnny Cupcakes Vinyl Toys collection. These were shown as a preview at the New York Comic Con 2011 back in October and now it’s finally being released. There will be two different figures for the line. The first is a miniature Johnny Cupcakes’ trademark skull and crossbones logo. The second is a character the brand rightfully dubs Big Boy which will be available in three models: classic, glow-in-the-dark and black/white for those who want to put their own creative stamp on it.
Why This Trend Is Growing
- Vinyl Toys
- Opportunity for disruptive innovation in the toy industry by combining whimsical design with collectible vinyl figures.
- Branded Collectibles
- Opportunity for disruptive innovation in the fashion industry by expanding brand merchandise offerings to include collectible figures.
- Creative Customization
- Opportunity for disruptive innovation in the consumer goods industry by allowing customers to personalize their own collectible figures.
Industries Being Reshaped
- Toy Industry
- Disruption opportunity for toy companies to tap into a market of whimsical and collectible vinyl figures.
- Fashion Industry
- Disruption opportunity for fashion brands to extend their brand presence by offering branded collectible merchandise.
- Consumer Goods Industry
- Disruption opportunity for consumer goods companies to capitalize on the trend of creative customization in collectible figures.
