Bum Covers Hide Your Thongs

Hip-T

Ladies, how many times have you released your thong was poking out of your low rise jeans? Or that your tummy or lower back was suddenly getting a draft because those stupid designers couldn't create a shirt long enough to keep your kidneys warm? It's time you got a Hip-T.

They're cotton waist covers that help fix the bareness caused by too-short shirts or too-low cut jeans. They're basically half undershirts that look like lacy camisoles, yet don't leave the bulk under a tight sweater.

No boys, most of us DON'T show our thongs to get your attention; it's an actual fashion slip-up that can happen the most most unsleezy among us. Bending over to look at the cans on the bottom shelf at the grocery store; standing up to reach across the table to grab salt, or simply getting way into dance moves at the bar can all be causes for unintended exposure.

Thong-coverage Accessories
Disruptive innovation opportunity: Develop innovative accessories that provide coverage and prevent thong exposure in low-rise jeans and short shirts.
Short Shirt Solutions
Disruptive innovation opportunity: Create innovative designs or garments that address the issue of shirts being too short, providing coverage and warmth.
Fashion Slip-up Prevention
Disruptive innovation opportunity: Design new clothing items or technologies that prevent accidental fashion slip-ups, such as thong exposure or drafts caused by clothing.

Sectors Adopting This

Fashion Accessories
Disruptive innovation opportunity: Develop and market innovative accessories that address the need for coverage in low-rise jeans and short shirts.
Apparel Manufacturing
Disruptive innovation opportunity: Explore new manufacturing methods or materials to create garments that are longer, providing coverage without bulkiness.
Fitness and Dancewear
Disruptive innovation opportunity: Create specialized clothing or activewear that prevents accidental exposure during physical activities, ensuring comfort and coverage.
SCORE
5.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 73%
Freshness 8%

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