Ever fancy over-the-top, multi-hued locks? Now you can give your hair the wildness and craziness you've always wanted with Barbie Design Printables, an online program that allows you to print cool and crazy patterns and colors onto clip-on hair extensions.
London's BLEACH salon and the Barbie doll brand have collaborated on this fun hair innovation, which comprises a kit (priced at $30) that includes 16 clip-on hair extensions and a Barbie doll. Just print out the patterns you want onto the clip-on pieces for a personalized hair look, and attach it to your doll's hair or your own.
BLEACH salon has also created eight different kooky looks using Barbie Design Printables that are complete with coordinating outfits. According to co-founder of BLEACH salon Alex Brownsell, "All the Barbies have taken inspiration from real clients and people that we know...A normal person’s hair dye takes a few hours, but we’ve all managed to spends weeks on Barbie’s."
What's Driving This Trend
- Customized Hair Extensions
- The trend of customized hair extensions through online printing programs is disrupting the traditional hair salon business model.
- Multifunctional Doll Products
- The trend of multifunctional doll products that can be used for both play and beauty is disrupting the traditional toy industry, opening up new possibilities for collaborations with the beauty industry.
- Printable Fashion
- The trend of printable fashion and DIY projects is disrupting the traditional fashion industry, offering consumers a chance to express their creativity through accessible and affordable means.
Who This Affects Most
- Hair Salons
- Hair salons can explore the potential of offering online printing programs for customized clip-on hair extensions as a way to attract younger and more experimental customers.
- Toy Manufacturers
- Toy manufacturers can explore the possibility of creating multifunctional doll products that can be used for both play and beauty, opening up new revenue streams and collaborations with the beauty industry.
- Fashion Retailers
- Fashion retailers can explore the potential of offering printable fashion options and DIY projects to customers as a way to promote creativity and engagement, as well as to offer more accessible and diverse fashion choices.
