With so many brands getting ready to show off what they've got for the holiday season, the 'A Harvey Nichols Christmas 2011' commercial makes a point in a clever, hilarious manner.
The campaign for A Harvey Nichols Christmas 2011 draws inspiration from the dreaded walk of shame that occurs after a night of partying. The clip depicts several young ladies headed home in their clubbing outfits after a regretful hook-up. Since the walk of shame is difficult to hide due to crinkled clothes from the night before, Harvey Nichols' ad promises that it won't be a problem with their new collection. The ad ends with a female walking in a classy outfit with pride even though regret is probably lingering in her mind.
As a promotional tool, Harvey Nichols is encouraging consumers to hashtag walk of shame on Twitter with their personal story.
What Makes This Trend Stand Out
- Fashion Marketing Campaigns
- Creating marketing campaigns that connect with consumers' lifestyle and experiences, like Harvey Nichols' take on the hilarious and relatable 'walk of shame'.
- Inclusive Fashion Collections
- Brands offering fashion-forward designs for diverse body types and occasions, such as Harvey Nichols' new collection that promises to help cover up any 'walk of shame' mishaps.
- Social Media Hashtags
- Encouraging user-generated content through social media campaigns with branded hashtags, like Harvey Nichols' promotion of the 'walk of shame' hashtag on Twitter.
Sectors Adopting This
- Fashion Retail
- Retailers can develop fashion collections and campaigns that resonate with consumers' real-life experiences, like Harvey Nichols' 'walk of shame' campaign.
- Marketing and Advertising
- Advertising agencies can develop more edgy and relatable campaigns, like Harvey Nichols' take on the 'walk of shame', that grab consumers' attention and build brand recognition.
- Social Media Platforms
- Social media platforms can continue to develop features and tools that allow for easier promotion of branded hashtags and user-generated content, like Twitter's promotion of Harvey Nichols' 'walk of shame' hashtag.
