Being in love during the holiday season is such a good feeling, and this Tiffany & Co. Holiday 2011 campaign highlights just how good it is. Comprising of print ads and a commercial, this elegant campaign features model Laetitia Casta and actor Lee Pace, who look truly in love as they hit the snowy streets of New York City.
The campaign is called 'Some Holidays are Unforgettable' and the commercial features the song 'The Very Thought of You' Nat King Cole, both of which are certainly appropriate for the believable romance created by Casta and Pace, who visit the Empire State Building, Central Park and the New York City Library. The two sport glamorous looks (he in a tux and she in a beautiful pink gowns) along with beautifully sparkling pieces from the Tiffany & Co. Holiday 2011 collection.
Key Themes Behind This Trend
- Romantic Holiday Ads
- Marketing campaigns that showcase romantic relationships can evoke strong emotions in consumers.
- Celebrity Endorsements
- Using popular actors and models can help brands gain attention and credibility with consumers.
- Luxury Brand Collaborations
- Collaborating with high-end luxury brands can help companies to elevate their brand image and expand their customer base.
Where This Applies
- Jewelry
- The jewelry industry can use romantic marketing campaigns to increase sales during the holiday season.
- Fashion
- Fashion brands can use celebrity endorsements to increase brand awareness and sales of their products.
- Travel and Tourism
- Travel and tourism companies can collaborate with luxury brands to create high-end travel experiences for their customers.
